How we helped iMotions increase their sales in Poland
iMotions is a globally leading biometric research platform. Discover how we significantly boosted their sales in Poland over four years. Starting with modest sales, they have now become market leaders, achieving annual sales exceeding 250,000 euros, with an average yearly growth of 35%.
Services
Market research, business contacts profiling, preparing localised offers, resourcing for clients.
Platforms
Google and Bing
Sale
Leads
Project Overview
iMotions is a leading biosensor software platform. Through this software, training and community, it helps simplify understanding of human cognition and behavior.
We helped iMotions bring their products to market and matched iMotions with potential customers. Currently, the process of online sales or marketing activities requires an innovative approach. We know how difficult it is to attract new customers and how long it takes in the initial stages of the sales process, especially when the product is so specialized. Lead generation is a great option to find and connect with potential customers interested in your product.
Lead generation allowed us to build communication with potential customers, which translated into market success of our client.
Results
We strategically leveraged our highly profiled databases, specifically tailored to the academic market, to not only establish but also deepen client relationships and significantly enhance brand and product feature recognition. A cornerstone of our comprehensive approach was the dissemination of expert knowledge relevant to specific scientific fields. This was achieved by providing meticulously curated lists of publications and detailed outlines of scientific projects. Our objective was to assist in building a robust foundational understanding that would facilitate new research ventures utilizing iMotions solutions.
Furthermore, we engaged in a series of sustained, multi-dimensional marketing and educational initiatives. These included hosting webinars, workshops, and interactive sessions designed to demonstrate the practical applications and advantages of iMotions technology in various research contexts. We also established collaborative partnerships with leading academic institutions to foster an environment of continuous learning and innovation.
Our efforts were not limited to direct marketing strategies. We also invested in developing comprehensive support resources and training programs. These resources were designed to ensure that users could maximize the potential of iMotions technology, thereby solidifying our position as a leader in the biometric research platform market. Our meticulous, targeted, and sustained efforts in this specialized field have not only propelled sales but have also established iMotions as a synonymous name with excellence and innovation in biometric research solutions
Results
Our campaign, leveraging cutting-edge marketing tools for lead generation and product communication, carefully analyzed the market's reaction. Market research and interviews were pivotal, providing valuable insights. This led to a notable increase in qualified leads, enhanced brand recognition, and a stronger market presence. These efforts not only boosted immediate sales but also strategically positioned iMotions for sustained growth and market leadership in the specialized field of biometric research. Results:
An increase in sales in the Polish market of over € 1,2M
The generation of over 750 leads
The Impact of Our Collaboration. Client Experiences.
Check the recommendations of our partners.
“The creative and professional marketing campaigns, both traditional and online, that we have jointly executed, have been phenomenally successful. They've generated over 400 valuable leads, resulting in significant additional sales. Simultaneously, these campaigns have substantially contributed to strengthening the brand's positive image and awareness in the market"
Magdalena Wnenk
"Thanks to our integrated online campaigns, including efforts on social media, as well as initiatives such as training sessions and three webinars organized for our partners, we have created an engaging platform for knowledge sharing. This has been instrumental in building awareness of the potential offered by AMD's solutions."
Adam Tomczak
"It can be said that MC1 has built from the ground up a marketing foundation for our products sale in Poland, supporting integrators who work with our solutions. This has truly been an extraordinary and highly effective endeavor, especially considering the level of sophistication and specialized knowledge associated with our offerings."
Morten Kraft
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