Image campaign and product promotion strategy for AMD
We increased product awareness of their new model processors by targeting a specific target group with an engaging campaign.
Services
Growth Marketing, Search Engine Optimization
Platforms
Google and Bing
Result 1
Result
Project Overview
Advanced Micro Devices (AMD) is a multinational corporation that designs computer processors and related innovations for business and consumer markets. AMD products are equipped by leading computer hardware manufacturers. With the introduction of the new EPYC processor by AMD, we created an image campaign for AMD in Polish media.
The promotion strategy is critical for positioning the brand in the market. To build brand awareness and launch a new product, from the start, we thoroughly researched the target group and its expectations in terms of hardware. We conducted CATI interviews with the target, and only when we had obtained answers to the questions did we begin creating marketing and media plans.
Ads were created on industry websites and landing pages, and other promotion tools, such as webinars, were implemented. A webinar is a more engaging form of interaction than standard sponsored articles. We helped AMD reach a wider audience by building up to the webinar with a LinkedIn ad campaign, attracting targeted leads to the event.
Due to the popularity of the webinar campaign, we were able to connect specialists from AMD with product users and promote the product in an attractive, relevant, and engaging manner.
Results
We have increased the recognition of the new model of processors thanks to the use of mass media.
We created the projects themselves in accordance with the principles of UX and accessibility.
In addition, we combined classic research methods such as IDI interviews with the target group or obtaining leads using a call center with new technologies and thanks to this we finally fulfilled our role in 100%, which resulted in further cooperation.
Results
Recognition of the new model of processors increased thanks to the use of mass media. Applying the principles of UX and accessibility, we created the campaign elements paying careful attention to branding.
Finally, by combining traditional research methods such as IDI interviews and obtaining leads using a call centre with advanced technologies, we achieved the agreed objective, resulting in further cooperation with AMD.
The Impact of Our Collaboration. Client Experiences.
Check the recommendations of our partners.
“The creative and professional marketing campaigns, both traditional and online, that we have jointly executed, have been phenomenally successful. They've generated over 400 valuable leads, resulting in significant additional sales. Simultaneously, these campaigns have substantially contributed to strengthening the brand's positive image and awareness in the market"
Magdalena Wnenk
"Thanks to our integrated online campaigns, including efforts on social media, as well as initiatives such as training sessions and three webinars organized for our partners, we have created an engaging platform for knowledge sharing. This has been instrumental in building awareness of the potential offered by AMD's solutions."
Adam Tomczak
"It can be said that MC1 has built from the ground up a marketing foundation for our products sale in Poland, supporting integrators who work with our solutions. This has truly been an extraordinary and highly effective endeavor, especially considering the level of sophistication and specialized knowledge associated with our offerings."
Morten Kraft
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